SEO company

With an SEO company outsource your findability services to a specialized company. In today’s age, it is hugely important for your business to be findable in search results. Of je nu producten verkoopt, een dienst levert of online consults verkoopt. The goal remains the same, you want to be found on the search terms that are important to you and the customer wants to find what they are looking for. That sounds very simple, since you provide what your customer may be looking for, but it is not. Your website is an important link in this and is the connecting factor between supply and demand. When you hire a company that will increase your online findability, a large number of steps will have to be taken to get started.

The activities of an SEO company

Keyword analysisstrong,
A keyword analysis is the basis of all SEO work. With a keyword analysis, we examine in advance which keywords are relevant, how often a specific word is searched, how high the competition is for that specific keyword and where the opportunities lie. We empathize with the buyer persona, which is the customer who may be making a purchase or request. What are the characteristics and interests of this person and what are they looking for?

A keyword analysis is an examination of the keywords on which your business can be found. What does the target audience search for and what are the results of these keywords? From this analysis come long-tail and short-tail keywords that serve as the basis for landing pages.

On-page optimization
To boost the keywords and provide the customer with the best possible results, it is important to optimize the pages in such a way that the customer immediately finds what they are looking for and that Google values the page for value. This means that the landing page is optimized on more than 200 factors. From title tags, H1 tags, meta tags, structured data schema.org, meta description to ALT texts of the images.

Renew and improve landing pages

The outcome from the keyword analysis serves as the basis for the landing pages. We write new landing pages that answer the customer’s search question. After the landing pages are created, they are optimized for SEO. We add the right SEO technical aspects. Images and other valuable content are also added to enhance the look and feel as well as relevance. We make sure there are internal links so that potential customers and Google will stay on your website as long as possible and find the information they are looking for.

Creating landing pagesstrong,
To provide the customer with the best possible service and increase relevance, various landing pages will have to be created. Landing pages address the search query and answer the question the customer asked in Google.

Link buildingstrong,
With link building, the organic search results are positively influenced and the website and landing page receive a high authority. We get other quality websites to write a blog about your business, encourage people to post a positive mention on their own site or blog, and generate organic links by providing quality content. This ensures a positive effect on positions and a good name within the search engines.

Website optimization

In addition to writing new landing pages, it is also important to review current web pages. Do these pages meet the right SEO guidelines and contain the right keywords. We will then adjust this for you. Of course, we can also create a new website, it will comply with SEO guidelines from the design.

Google considers it very important that your website be mobile responsive. Google research shows than 80% of searches take place on a mobile device such as smartphones and tablets. So responsive design is very important. This automatically adjusts your website to the best view for the screen the visitor is using to visit your site. So we make sure your website is also suitable for mobile use.

Content marketing is a way to reach potential customers. Customers are looking for valuable content that answers the search question. This can be in the form of Blogs, articles and videos. You choose a form of content that suits your brand and your target audience. Texts are also very important for search engines (search engine optimization) to rank well. Your content shows the search engine that you are an expert in your field. And a true expert often makes himself heard. So try to post new content online weekly. This shows you are a true expert. In addition, it’s good for your brand awareness. Which in turn will help your business rank higher in Google.

Services of Full Service SEO Company

An SEO company’s services depend on its specialization. Most SEO companies offer link building. With just link building, external links are placed to your website to give it higher authority. This can have a positive effect on findability within search engines. Writing good content and creating landing pages is also something that can be offered. Often this is a separate package you can purchase where unique texts are written that meet Google’s guidelines. With good landing pages, visitors land on the right page and find what they are looking for, structure of the page is in order and it clearly describes what the customer can expect from the company. Hello Marketing is an SEO agency that helps companies become easier to find.

Hello Marketing is the full service Online Marketing agency that is happy to support you.